We have rich experience across different domains having worked with clients for years together. Some of the domains where we have developed special expertise are as follows:
Having worked with Management Development Institute (MDI), Gurgaon; Faculty of Management Studies (FMS), South Campus, Delhi University; Indian Institute of Management (IIM), Lucknow; MBD Alchemie; QAI; Institute of Computer and Finance Executive (ICFe); NIFM, Faridabad; Gautam Buddha University, Noida; IMD, Lausanne, Switzerland, we believe that there is no Public Relations Agency in India which has a deeper understanding of the Education sector than Finese PR. We have created and reinforced brands and our domain knowledge is unmatched.
Finese PR has worked close to half a decade with the NK Minda group, has launched KSS-Abhishek Safety Systems and we have helped launch Caterpillar’s first product made in India. We have not only helped in Communication activities but have also been involved in identifying merger and acquisition targets, financial and organizational restructuring, investor relations and raising of resources. This has not only given us a deep understanding of the auto sector but has helped Finese PR forge relationships not only with the auto media but also analysts, researchers and fund houses covering the sector. As such, Finese PR is uniquely positioned to help companies in the sector not only with Public Relations but with the entire life cycle of the business.
Finese PR has worked with clients like Movenpick, Switzerland for their Ice Cream and Coffee business in India and Pulse Foods, a Poddar Heritage Group Company. The uniqueness of our engagement was that both these companies: one selling ice cream & Coffee and the other operating the first chain of Indian Food restaurants in the Quick Service format – a la McDonald, operated in the advertisement dependent hospitality sector without a single penny of Above the line advertising. Their entire marketing strategy was Public Relations led and Finese PR managed highly successful campaigns for them. Finese PR has the unique ability to carve out and implement Public Relations campaigns and engagement strategies for the Hospitality sector to reach out to their target audience.
Finese PR started interacting with the Insurance Media in India for one of our clients Optima Risk Insurance Brokers in 2006. Insurance Brokering as a service sector for the Indian media was non existent. We created white papers, articles and research studies as well as helped the client design unique insurance policies in order to create an ecosystem for Insurance Brokering. Having helped create the insurance brokering ecosystem, Finese PR has deep insight into the functioning of the Insurance sector per se. This helped us forge strong bonds with the media where they relied on Finese PR and its client for content. Insurance is a complex subject but our exposure of nearly five years has put us in a matchless position to help insurance and other financial sector players capture mindspace of their audiences.
Over the years, Finese PR has worked with many IT clients such as CMR Design Automation – helping launch the first ASP model CAD CAM software in Asia, iBilt Technologies; ACL Wireless; WatchGuard, USA; Salesforce.com: Orange Business Services; Sanovi Technologies; QAI These clients have been into various facets of the IT space: from niche product development companies to providing software as a service companies to hardware companies to general IT services companies to IT consultancies, Finese PR has worked with all of these and helped them in their endeavours to gain mindshare amongst their target audience. We have also helped populate and create ecosystems within the IT space for some of our clients.
Some of the clients of Finese PR in the sector include Optima Insurance Brokers, Click2insure.in and CNI Research Limited. The team headed by Mr. Amit Azad, a Chartered Accountant with more than two decades of experience in the financial markets, knows the nuances of the functioning Financial Services sector. This has helped Finese PR clients in this sector gain immense recognition. In fact some of the activities done by Finese PR for its clients in the sector have resulted in policy level changes which had been pending for a long time. One of the client is now a recognized force in providing research and market reports on the small and mid cap sector companies and has been able to forge tie ups with such renowned names as Dow Jones, S&P, Bloomberg etc. for content.