At Finese PR, we believe in a broader term for Crisis Communication, one that is more relevant for effective PR and that is Crisis Management. Crisis Management by its very meaning means managing a crisis when it happens. But more importantly, Organizations need to have Crisis Preparedness and this is true in Communication as well.
For any Crisis Preparedness plan, it is necessary to apprise oneself of the ecosystem that the organization operates in and assess the inherent risks present in the system. This helps one to anticipate Crisis to a certain degree. Finese PR has implemented several crisis preparedness and crisis management programmes for its clients very successfully.